Loyalty Programs
experience
Plank teams have built AI systems for loyalty programs including personalized rewards, gamified engagement, and real-time redemption. We’ve delivered ML-driven segmentation, LLM-generated offers, fraud detection, and lifecycle analytics, all integrated across POS, mobile, and CRM platforms.
Personalized Rewards and Offer Engines
- Use behavioral segmentation and embeddings to generate individualized rewards and point accrual strategies.
- Train models on transaction history and visit frequency to trigger context-aware promotions.
- Support rule-based and ML-tuned campaigns across tiers, geos, and customer personas.
Gamification and Engagement Loops
- Design point-based systems with milestone tracking, badges, streaks, and referral incentives.
- Use AI to test gamified mechanics and optimize user progression paths.
- Predict drop-off and re-engagement moments with real-time interaction data.
Cross-Channel Loyalty Activation
- Orchestrate loyalty touchpoints across POS, mobile apps, web, and email with unified identity resolution.
- Trigger offers based on proximity, channel usage, or prior campaign performance.
- Leverage LLMs to generate personalized copy and incentives per user segment.
Real-Time Redemption and Wallet Infrastructure
- Enable instant reward redemption with mobile wallets, QR codes, and in-app balances.
- Detect and block fraud patterns in redemptions using anomaly detection models.
- Provide configurable catalog systems for redeemables, coupons, and tier upgrades.
Analytics and Lifecycle Intelligence
- Track CLTV, churn risk, and campaign ROI with dynamic dashboards and AI-derived insights.
- Analyze engagement patterns to identify lapsed users and design win-back campaigns.
- Recommend loyalty program design changes using simulation and historical performance data.
Integrations and Scalable Infrastructure
- Connect loyalty systems to e-comm, POS, CRM, and CDP platforms through event-driven APIs.
- Support global programs with multi-language, multi-currency, and region-specific compliance layers.
- Maintain role-based access, audit logging, and real-time data synchronization across customer touchpoints.
Engineers we’ve worked with
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